How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment.
Ex-Peloton star Kendall Toole will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance.
AG1 Pro combines AG1’s flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.
The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
The French group has been building its presence in the protein market in recent years as consumers increasingly seek higher-protein products for fitness, weight management and general well-being.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
The Khloe Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding.
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