C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
Bioniq has sold its assets to Herbalife, bringing the personalized supplement maker under the umbrella of the global multi-level marketing giant.
BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.
Most Americans now believe ultra-processed foods are engineered to keep them hooked, and nearly half want them regulated, Lifesum found.
David is having some fun while directly disputing a lawsuit that alleges its protein bars contain 80% more calories and 400% more fat than labeled.
David asserts the class-action claims are unfounded, saying it stands by its claim that its protein bars contain only 150 calories.
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
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