ZOA Energy emerging growth division president Pete Marino said that drinks' demand signals & velocities are increasing week-over-week.
In the U.S., soccer player Alex Morgan, mixed martial artist Mac Danzig & powerlifter Bradie Crandall are a few athletes on plant-based diets.
The market share of GNC and the Vitamin Shoppe was 97 percent at the start of 2018. Now it’s 88 percent, thanks in part to a small but growing field of direct-to-consumer supplement companies.
Unilever announced today that it has signed an agreement to acquire Onnit, a holistic wellness and lifestyle company, based in Austin, Texas (US).
Care/of, founded in 2016, sought to take the desire to have everything customized and mail-delivered to the vitamin world.
A million dollar question is: what does Tom Brady eat? Washington State-based registered dietician Shena Jaramillo told Athletech News, 'Brady’s diet is...
Bodyarmor adding the star to its roster of celebs is a sign that the sports drinks line wants to expand its appeal to suburban moms.
Fitness studios & gyms could start offering vending machines with functional beverages beyond traditional energy & performance drinks.
For the past few weeks, stories have been popping up about the alleged dangers of the F-Factor diet, a popular, […]
The new TIDL line of products is formulated to assist fitness enthusiasts and athletes in getting back into their regimens […]
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