Veracity secures $6M from Maveron and Melitas Ventures to grow its metabolic health platform, including its best-selling Metabolism Ignite.
David Beckham teams up with Shaun Neff to launch BEEUP, a honey-powered fruit snack brand now available at Target stores nationwide.
HighPost Capital invests in Equip Foods, backing the clean-label supplement brand known for its grass-fed beef protein powder.
With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
Many of the most popular creatine gummies on Amazon contain shockingly low levels of the compound per serving, according to SuppCo.
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
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