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U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.
Nature’s Truth and Natural Vitality launch a Gen Z-focused “Take Your Vitamins” college tour with product sampling.
Chlorophyll Water, a bottled water brand found inside fitness studios like Barry's and Pure Barre, has again earned Clean Label Project Certification.
Noom’s microdose GLP-1 program says 70% of users report no side effects and lose up to 17 pounds in 60 days with behavior change support.
FitBiomics turns lactic acid into muscular fuel — delivering faster recovery, deeper rest and real performance gains in a probiotic capsule.
WeightWatchers names SoulCycle co-founder Julie Rice as Chief Experience Officer and acquires her platform Peoplehood.
Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.
With 15g of protein, longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars.
Dexcom’s Smart Food Logging tool uses AI to scan meals, making it easier for users to track and fine-tune nutrition
TrainingPeaks introduces Fueling Insights to help cyclists and coaches analyze fat and carb burn to optimize fueling strategies.
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