Applications Are Open: 2026 Power Player Awards
Nominate yourself (or someone who deserves it).
Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.
AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.
AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community-run clubs launching this fall.
U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.
Nature’s Truth and Natural Vitality launch a Gen Z-focused “Take Your Vitamins” college tour with product sampling.
Chlorophyll Water, a bottled water brand found inside fitness studios like Barry's and Pure Barre, has again earned Clean Label Project Certification.
Noom’s microdose GLP-1 program says 70% of users report no side effects and lose up to 17 pounds in 60 days with behavior change support.
FitBiomics turns lactic acid into muscular fuel — delivering faster recovery, deeper rest and real performance gains in a probiotic capsule.
WeightWatchers names SoulCycle co-founder Julie Rice as Chief Experience Officer and acquires her platform Peoplehood.
Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.
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