Dawson, the CEO of 10X Health, believes individualized, data-backed optimization is no longer optional for fitness professionals.
Top executives from Equinox, EOS Fitness and EGYM will meet in Chicago for the 2025 Fitness Technology Summit.
FIT House of Brands’ newest concept takes a holistic approach to health that leverages the benefits of Pilates, tone, and yoga. As gymgoers become more…
LA Fitness is launching free gym access for high schoolers this fall, joining a wave of operators boosting teen fitness.
Giant Ideas acquires Mayweather Boxing + Fitness and KickHouse, uniting 70+ studios under a skill-based fitness model.
Sender One’s LAX deal comes as climbing gyms reach new heights, with operators nationwide investing in larger, community-focused spaces.
Buendia’s Stoik Gym features cutting-edge strength training equipment, recovery zones and communal gathering spaces.
Sunny Health & Fitness launches AI Fitness Coach 2.0, offering personalized workouts and integration with its equipment.
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
Australian-born Training Mate partners with Franchise FastLane to expand its social fitness concept nationwide.
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