Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
The brand prioritizes psychographics over density to optimize expansion and uses competition to validate demand
CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
Peter Stern identified strength training, wellness content and AI as key priorities as Peloton evolves its post-pandemic strategy.
Strength equipment maker Blk Box reported record FY2025 revenue of £27 million ($36M), up 35%, as the brand targets $100M within five years.
The concept of fitness is expanding as consumers seek out modalities and studios that enrich their lives from the outside in. Gymgoers today are seeking holistic experiences that leave them stronger both mentally and physically, and set them up for continued health as they age. Franchises must find ways to align with this new direction....
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
Fitness has become the connective tissue linking industries once thought unrelated. Wellness, longevity, medicine, technology, real estate and even retail now intersect around a shared goal: helping people live better, longer and stronger.
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