Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Activewear giant Lululemon has launched its Summer Series 2026, a season-long program of free fitness experiences across North America.
An ABC Fitness report indicates that gym joins declined 9% and studio joins fell 5% YoY as new members, who increasingly skew younger, seek out communal fitness opportunities.
InLife Wellness, which already has 60 studios, joins a wave of Australian Pilates-focused brands chasing the U.S. market
New research suggests strength and “power" are vital to long-term health. Matrix has made the moves to deliver both.
Burn Boot Camp is bringing on global music producer and artist Marshmello as an equity partner, franchise owner and creative lead for music.
The modern strength floor has become one of the most complex environments in fitness.
Crunch Fitness has named former president Chequan Lewis as its CEO, succeeding Jim Rowley, who becomes executive chairman.
Olympic champion Sir Mo Farah's running app URunn has raised a seven-figure round as the global running boom and app market heat up.
Balenciaga is taking over select Barry's studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.
Club Pilates has signed a new 70-unit deal with entrepreneur and developer Saber Ammori and the newly formed Renew Fitness franchise group.
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