Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative in partnership with Venus Williams.
For years, Reformer Pilates has largely been associated with a specific audience and a specific outcome.
In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.
Executive moves is ATN's weekly roundup up of the key industry personnel changes.
Fit Fusion is targeting 30 Crunch units by the end of 2026. The franchisee plans to nearly double its portfolio through lease deals, acquisitions and operator partnerships, building on a 16-club base across key U.S. markets.
Following the success of last year's groundbreaking event, the ATN Innovation Summit 2026 will be held in New York City on June 16-17.
The franchisor gives owners everything they need to succeed by taking time-consuming tasks off their plate
We've rounded up the best indoor and outdoor running, canicross, biking & hiking accessories, leashes & more for dogs and their humans.
U.S. tennis participation hit a record 27.3 million in 2025, up 54% since 2019, fueled by Millennials and the broader racket sports boom.
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model.
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