The partnership connects Move’s AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts and into users’ everyday environments.

Sequel Brands has announced a strategic partnership between Move powered by Seuqellai and GE Lighting, a Savant company, aimed at helping consumers create home environments that support movement, recovery and sleep.

The collaboration reflects a broader view of wellness in which lighting, temperature and other environmental cues can influence daily behaviors. Through GE Lighting’s Cync ecosystem—including connected lighting, shades and climate controls—Move members can tailor their surroundings to different parts of their wellness routines.

That could include brighter lighting for a morning workout, a calming post-exercise setting or an evening scene designed to support better sleep.

“Move is built to make healthier daily habits accessible to everyone,” said Alex Isaly, president of Move and AI digital experience at Sequel Brands. “GE Lighting already thinks about how the environment shapes behavior. It’s the same mission from a different angle.”

The partnership comes as fitness and wellness platforms increasingly look beyond exercise content to address recovery, nutrition, sleep and other factors affecting long-term health.

Move launched in July as a low-cost digital wellness platform offering AI-powered coaching, personalized workouts, recovery programs, nutrition guidance and daily accountability. The app is designed to help users turn health recommendations into consistent routines.

For Move, the GE Lighting partnership represents an opportunity to bring those routines into the physical spaces where members spend much of their time.

“Wellness extends far beyond exercise and nutrition, and the environment we live in plays a critical role in how we feel, sleep, work and recover,” said Craig Spinner, executive vice president of marketing at GE Lighting.

Spinner added that connecting Move with Cync lighting and smart-home automation can help consumers reduce friction and build more sustainable wellness habits.

As part of the partnership, Move members will receive 30% off eligible GE-branded lighting and smart-home products through an exclusive checkout code at GE Lighting’s online store. .

Move powered by Sequelai is available on iOS and Android for $5 per month or $25 per year.

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