Fitness
PBfit Named Official Partner for the 2025 CrossFit Games
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
MAX, a Northeast Gym Staple, Rebrands, Eyes Nationwide Growth
The MAX Challenge, a popular group fitness brand in New Jersey, will now be known as MAX Fitness & Wellness Center.
ISI Elite Training Partners With Macrostax Team To Integrate Nutrition & Fitness
ISI Elite Training and Macrostax Team plan to continue integrating training and nutrition to help members improve overall health.
Fireside Chat: Jarron Aizen, Founder and CEO of Hapana & Peter Hull, Founder and Managing Partner at Fitstop on Helping Brands Expand Globally
Jarron Aizen of Hapana and Peter Hull of Fitstop, join Athletech News Founder and CEO Edward Hertzman to discuss Fitstop's growth via Hapana.
Barre3 Acquires San Diego-Based Studio Barre
Barre3 continues to grow, acquiring 11 Studio Barre studios in several states that will be converted under its banner.
Wellbuilt Ventures Launches Platform for Gyms To Boost Revenue
Wellbuilt Ventures has unveiled a no-code solution for fitness businesses of all sizes to boost revenue and engagement.
Sweat-Tech Wearable Epicore Biosystems Raises $26M
Epicore has secured $26 million in a Series B for its sweat-teach wearable brand to advance its platform and expand.
United Fitness Closes Some London Studios To Refocus Growth
Three boutique fitness brands under United Fitness are closing London-area studios as part of a five-year strategic growth plan.
5 Super Bowl LIX Ads Representing the Wellness Shift
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Can Neuromuscular Electrical Stimulation Impact Strength Training Gains?
Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...
