Fitness
United Fitness Closes Some London Studios To Refocus Growth
Three boutique fitness brands under United Fitness are closing London-area studios as part of a five-year strategic growth plan.
5 Super Bowl LIX Ads Representing the Wellness Shift
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Can Neuromuscular Electrical Stimulation Impact Strength Training Gains?
Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...
Camps to Champs: US Sports Camps Spotlights Female Athletes
US Sports Camps is highlighting inspirational stories through the end of March as women's sports gets an influx of interest.
Chuze Fitness Is Keeping It Real With New Campaign
Chuze Fitness is opening a new gym this year in Riverside, California, and is planning to enter new markets.
MADabolic Paves Roads Forward for Franchise Partners with Annual Conference
MADabolic's franchise conference brought owners and general managers together to strengthen operations, refine core principles and more.
Planet Fitness Offers Free Memberships to LA Firefighters
Planet Fitness is honoring LA-area fire fighters with complimentary Black Card memberships through the end of the year.
Former Rugby Player Takes the Helm at Yohka Sports
As as obstacle racing prepares for the Olympic spotlight in 2028, Yohka Sports has named a new CEO who will guide the brand forward.
NASM appoints Cathy Hall Vice President of Marketing
Former PetSmart, Sleep Number executive to drive customer acquisition and brand strategy The National Academy of Sports Medicine (NASM) has […]
UBX Enters the UAE As Global Expansion Heats Up
Strength training and boxing franchise UBX has just opened new locations in Dubai and Japan, with plans to open 600 gyms in 5 years.
