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Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.
The beat drops in Georgia as Fly Dance Fitness launches its first franchise location, with 8 more locations ready to pop and lock into place.
Hydrow's signature, immersive connected rowers will be placed in select Soho House clubs, joining other high-end brands.
The PHIT Act would allow Americans to use pre-tax healthcare dollars from HSA and FSA funds on fitness expenses.
Pvolve expands its national footprint with 10 new studio leases, continuing momentum for the Jennifer Aniston–endorsed fitness brand.
Spurred by Pilates’ accelerating global demand and consumer interest, Balanced Body has introduced the Business of Pilates Playbook.
Italian fitness equipment and tech giant Technogym reported strong growth in its B2B and DTC segments, including in America.
GymNation has unveiled an in-gym hotel in Dubai with king-size beds, Netflix, and protein shakes, with bookings beginning next month.
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
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