Pure Barre’s Barre Stronger Challenge Returns
The popular barre challenge saw nearly 30,000 participants last year
Pure Barre, the full-body barre boutique fitness franchise under Xponential Fitness, is kicking off its Barre Stronger Challenge on March 1.
The challenge, now in its sixth year, invites Pure Barre members and new clients to complete 20 classes in 31 days at participating studios through the end of March. The brand encourages new clients to take a complimentary introductory barre class prior to joining the challenge.
“The Barre Stronger Challenge is an incredible opportunity for our members to elevate their fitness routines, connect with their local studio communities, and emerge stronger in every way,” Pure Barre chief marketing officer Caroline Linton said. “While it is our most physically demanding challenge of the year, our passionate teachers and supportive community create a motivating environment to push through the burn to feel the benefits beyond the barre. As we welcome the spring season and warmer weather, this month-long journey is the perfect way to recommit to wellness goals and lift, tone and burn toward a stronger self.”
Last year, the Barre Stronger Challenge saw over 28,000 participants across its four class formats: Pure Barre Classic, Define, Align and Empower.
Challenge participants can join via the Pure Barre app beginning March 1 or sign up at their local studio.
Pure Barre recently announced expansion plans into Mexico, starting with Mexico City—its second international market outside of North America, following its entry in Japan.