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Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership
Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.
Solidcore is piloting a new conditioning format at its Navy Yard studio, testing whether there's room to grow beyond the reformer.
EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030.
The Miami-based JetSet Pilates is bringing its reformer workouts to London, with its flagship Shoreditch studio set to open this summer
Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state.
Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.
Nike Studios, a chain of Nike-branded boutique fitness studios, has stopped operating, former members and trainers said.
The Pack has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms.
Gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and converting existing facilities under its brand.
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