The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness
The iconic basketball and sportswear brand is launching Jordan Strength, a premium equipment line spanning dumbbells, kettlebells, barbells, racks and more. It comes as parent company Nike makes a bigger push to capture the booming fitness industry
The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today's most important modality
The water-filled punching bag brand is expanding its retail reach as boxing-inspired workouts gain traction beyond traditional combat sports gyms
Powr-Zone gives fitness operators and consumers a place to try SportsArt equipment while doubling as a programming and product-development hub
A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren't households clearing out a garage — they're gyms and studios
The swoosh is bringing Nike Strength equipment to Johnson Fitness & Wellness stores nationwide as it ramps up its presence in gym-based fitness
As cold therapy becomes a permanent part of fitness and wellness facilities, operators are discovering that commercial success depends on purpose-built equipment and the systems needed to support a consistent, safe and reliable member experience.
New art exhibitions now center exercise equipment, with artists reimagining what it means to work out as fitness becomes a cornerstone of modern lifestyles
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