Longtime UK Equipment Maker Pulse Fitness Expands Into US Market

Pulse Fitness is making a strategic entry into the U.S. commercial equipment market, bringing innovations including several options that are adaptable for those with varying mobility levels

Pulse Fitness has its sights set on the United States’ commercial fitness equipment market.

The U.K.-founded manufacturer has named Jamie Burton as president of U.S. and global development to lead its stateside push, bringing premium commercial fitness equipment and tech with a specialty in the inclusive fitness space.

Chief revenue officer Mike Kelly, sales director Andrew Graham and vice president of operations Ed Kurzontkowski will join Burton.

The brand has outfitted the premium health club Third Space in Wimbledon, London, with 14 pieces of fitness equipment across its strength and plate-loaded ranges, as well as machines featuring its interactive console technology for instructional workouts and guidance. Royal Air Force (RAF) Brize Norton gym is also equipped with Pulse Fitness hardware, along with several Update Fitness locations, a Switzerland-based fitness operator.

Pulse Fitness also offers several equipment options that are adaptable for those with varying mobility levels, including a low-impact treadmill, an elliptical cross-trainer, upright and recumbent exercise bikes and an adjustable step-up platform.

“Our commitment to making fitness more accessible is reflected in our extensive range of inclusive strength and cardio solutions,” Burton said. “We are bringing that same commitment, expertise and partnership approach to customers throughout the United States.”