Equipment
Key Takeaways From HFA Show 2025: Advocacy, Strength Training & More
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
HFA Show 2025: These Products Are Shaping Fitness
ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.
Echelon Acquires FlexIt To Expand Personalized Training
Echelon Fitness has officially rebranded FlexIt as Echelon Coach, expanding its digital training and wellness offerings for members.
Race to the Finish: iFIT Integrates Ergatta’s Gamified Content
iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.
NordicTrack Debuts Ultra 1 Luxury Treadmill
In marking its 50th anniversary, NordiTrack has unveiled a premium treadmill that inlcudes a wearable ring.
Outside Interactive’s Pitch Competition Fuels Outdoor Innovation
Outside Interactive is looking to award the next big start up in the outdoors and active space with cash and advertising prizes.
F45 Training Introduces Functional Rack as a Catalyst for Evolution
F45 training makes strength training adaptable, safe and fun for fitness consumers of all kinds with one of its latest innovations
TRX Unveils New Commercial Fitness Innovations at HFA
TRX is headed to The HFA Show with new and enhanced commercial fitness solutions, including freestanding suspension bays and power bays.
Forme & FitBench Partner for Subscription-Free Fitness Solution
Forme and Fitbench have partnered on a subscription-free solution that will appeal to gyms, hotels and wellness centers.
Life Fitness Elevates Cardio With Symbio Installation in New York City
Life Fitness gives gyms and fitness consumers cardio machines that look good and help them feel even better
