Equipment
Echelon Helps Gyms Turn Connection Into Currency
From smarter workouts to scalable solutions, Echelon’s connected ecosystem is designed to help gyms thrive in a member-first fitness economy
NICE Recovery Launches Pioneer Handheld Cooling Device
NICE Recovery's latest product cools blood through the palms, speeding up recovery and making workouts more enjoyable
DeerRun Launches Global Logistics Platform, Pilots Self-Delivery Service
DeerRun has launched a proprietary global logistics platform and will begin testing self-delivery services.
From Nordic Skiing to High Performance Gyms, the SkiErg is Proving Its Power
When Concept2 introduced the SkiErg in 2009, it was an unfamiliar sight at industry trade shows and conferences.
EGYM Adds Next Layer of Personalization and Connectivity with Squat Flexibility Test
EGYM’s latest innovation expands its connected system of offerings while filling one of the industry’s more persistent gaps
Technogym’s AI Ecosystem Transforms Gyms Into Healthspan Labs
Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.
Rep Fitness Launches Direct-to-Consumer Business in the UK
Rep Fitness is launching a direct-to-consumer arm in the U.K. and is opening a new facility in Gloucester with a showroom in 2026.
Pvolve & Jennifer Aniston Launch the Sculpt Anywhere Bundle for On-the-Go Workouts
Pvolve and Jennifer Aniston team up to launch the Sculpt Anywhere Bundle, a travel-friendly fitness kit featuring five tools.
Technogym Springs Into Pilates With Eco-Conscious Reformer
Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.
Interactive Strength Inc. To Acquire UK’s Wattbike
Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.
