Fitness Business
Gyms Are Betting Big on Tech, Wellness & Strength Training
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
UFC Gym Picks BJJLink as SaaS Partner for BJJ Franchise Push
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
How Halotherapy Solutions Multiplies Wellness Outcomes
Facilities are seeing stronger engagement, premium upgrades and real health outcomes with innovative recovery technology.
Deal Dynamics: Fitness Industry Vets Break Down the Business of M&A
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
What Gym & Studio Owners Need To Know About Music Licensing
Contrary to popular belief, legaly using music in your fitness facility isn’t as easy as pressing ‘play’ on your personal Spotify account.
How Operators Can Build a Sustainable Wellness & Recovery Strategy
At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.
The Playbook: Mastercard Program Helps Small Businesses Get Ahead
With tools like the Small Business Navigator, brands like Mastercard are helping SMEs thrive in an ultra-competitive landscape.
Why Partnerships Are Key to the Fitness Industry’s Growth
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
