Fitness Business The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’ Courtney Rehfeldt Published: November 18, 2025 Share on Facebook Share on Twitter Share via Email credit: Bay Club Wellness is taking over the weekend as a growing number of Gen Z and Millennials ditch alcohol. Bay Club, a luxury fitness and wellness operator… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Bay Club Editors Pick Gen Z Gyms Luxury Gym Millennials Wellness Trends
