Fitness Business
Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated
Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.
Lindsay Arnold of Dancing with the Stars Creates a New Bridal Workout
Lindsay Arnold, founder of The Movement Club and professional dancer, has created a new program tailored to brides.
Discover Strength Eyes Growth With 30-Minute Workout Concept
Discover Strength members complete two 30-minute workouts per week, which the brand says is the ideal amount for strength training benefits.
The Ness, Loved by Eva Longoria & Gwyneth Paltrow, Launches Flagship Studio
The Ness, a boutique fitness concept with trampolines and celeb fan base, is opening a flagship studio in NYC this weekend.
The Hydration Factor: How Gyms Are Improving Member Experience with Water
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Streamlining Recovery: How ClubReady Helps Scale Holistic Wellness Brands
ClubReady's platform supports holistic wellness brands like Stretch Zone, enabling seamless scaling without sacrificing customer experience
The Fitness Industry’s Big Data Opportunity
Gyms and health clubs may have a golden opportunity to position themselves key players in the global data race, one industry exec believes.
Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends
Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.
How Top Boutique Fitness Brands Are Embracing Gamification
Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.
CEO Corner: The Ironman Group’s Scott DeRue on Building a ‘Lifestyle Brand’
The former president of Equinox, Scott DeRue has served as CEO of Ironman Group since January, overseeing the brand's global endurance events.
