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Virtuix Studios has launched Treks, a new VR experience that allows players to explore iconic destinations around the globe.
Sweat440 and its unique approach to franchising over the past handful of years has the brand surging around the corner of 2025
Conquer Padel is the first U.S. operator to introduce a franchise model for padel, with its flagship location opening in Tempe, Arizona.
The "Gym of the Future" isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client needs.
Life Time has unveiled a second complimentary challenge for non-members this year: a 30-day Ultimate Protein Reset.
Following a successful pilot program, 24 Hour Fitness is expanding its partnership with Dietitian Live so members can access virtual RDs.
Pulse Fitness teams up with Paralympian Ian Marsden to push for fully inclusive gym spaces, ensuring disabled athletes have equal access.
Going viral can transform fitness businesses overnight, but gym owners and fitness professionals are discovering unique challenges
Pvolve executives and franchisees explain the keys to the functional fitness brand’s impressive franchising success
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
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