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Here's a step-by-step soft opening plan to set your new franchise up for a grand debut that brings in your community.
A landmark survey released by GymNation, the UAE-based fitness giant, reveals a significant fitness boom in the UAE and Saudi Arabia
Demand is high for Pilates instructors as franchises expand - but the career can also provid e a sense of fulfillment, Body Balance finds.
A fixture in towns across Illinois, Fitness Premier becomes one of the first affordable gym brands to launch a medical weight loss program.
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
Bridges Consumer Healthcare has scooped up KT Tape, a leader in the kinesiology tape space in a deal to bolster its OTC product portfolio.
A South Florida fitness chain founded by celebrity personal trainer Manning Sumner, Legacy has its sights set on nationwide expansion.
From boutiques to big chains, fitness brands are driving foot traffic with innovation and member-focused strategies.
Functional fitness and strength training franchise Pvolve plans to open more than 20 new studios this year with its science-backed method.
Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.
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