Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Boutique fitness growth is set to skyrocket over the next few years, making it an attractive space for prospective entrepreneurs. But the massive opportunity also comes with potential pitfalls for those who don’t understand the industry and where it’s headed.
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
In today’s fitness and wellness landscape, client experience is the battleground for loyalty. Operators pour resources into space design, staffing and programming but often overlook a critical, make-or-break moment — the payment experience.
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
Sign Up to Our Newsletter
