Technogym CEO Nerio Alessandri shared his vision for AI-driven fitness and the rise of the wellness economy at the ATN Innovation Summit.
Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.
Athletech News has announced the winners of Power Players 2025, an annual award recognizing the top executives in fitness and wellness.
We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations ...
ROR Partners has acquired Incline Marketing, adding SEO, LLM optimization and home services expertise to its AI-powered marketing platform.
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
According to a research note from TD Cowen, Gen Z is expected to expand the market for low-price gyms in the years ahead.
Vinny Sansone founded The Edge Fitness Clubs in 1988, growing it into a 40+ location brand by emphasizing culture over corporate strategy.
In a crowded fitness landscape where personalization and visual identity carry as much weight as performance, Skelcore has emerged ...
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