Fitness Business
The Fit Pro’s Approach to Self-Promotion in 2025
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
Planet Fitness Poised for Strong 2025, Analysts Say
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Wellhub Acquires Italy’s Fitprime
Corporate wellness platform Wellhub has acquired Italy's Fitprime, expanding its presence in Europe as corporate wellness is poised to surge.
A Fresh Start: How to Refresh Your Gym Space for the New Year
As the New Year approaches, gyms and fitness facilities are gearing up for what many in the industry affectionately call “fitness season.”
New Year, New Risks: Are You Covered?
An insurance pro breaks down must-have coverages and why fitness businesses should review their policies now
Tonal’s New CEO Shares His Vision for Growth and Innovation
Athletech News caught up with new Tonal CEO Darren MacDonald on what's ahead for the smart home gym brand revolutionizing strength training.
How Power Plate REV® Enhances VO2 Max to Support Life Span & Health Span
With patented vibration technology, the Power Plate REV® delivers measurable gains in VO2 max, redefining fitness efficiency
CEO Corner: Padel Haus’ Santiago Gomez on the Next Big Racket Sport
Founded by Santiago Gomez in 2022 in Brooklyn, Padel Haus now has three NYC clubs, with new openings set for Nashville, Denver and Atlanta.
Small Activity Bursts, Big Heart Benefits for Women, Study Finds
Four minutes a day of intense physical activity can lower the risk of major cardiovascular events in middle-aged women, a new study finds.
Wattbike Expands Reach with Free, Multilingual Training App
Wattbike’s free app brings pro-level training to everyday cyclists as the indoor cycling leader gears up to target the commercial gym sector.
