Contrary to popular belief, legaly using music in your fitness facility isn’t as easy as pressing ‘play’ on your personal Spotify account.
At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.
With tools like the Small Business Navigator, brands like Mastercard are helping SMEs thrive in an ultra-competitive landscape.
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.
From reshaping career paths to embracing generative AI, Deloitte reveals the shifts business leaders must navigate to understand their youngest employees.
Technogym CEO Nerio Alessandri shared his vision for AI-driven fitness and the rise of the wellness economy at the ATN Innovation Summit.
Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.
Athletech News has announced the winners of Power Players 2025, an annual award recognizing the top executives in fitness and wellness.
We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations ...
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