GymBattle360 is launching a franchise fitness league that turns everyday lifters into city champs with arena finals and $500K in prizes.
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
When Extraordinary Brands acquired CycleBar, one of the first priorities was to listen to both operators and members. Within weeks of stepping into her new role, Brand President Lori Klein met with over half of CycleBar’s franchisees to gather direct feedback. One theme stood out: riders missed CycleBar Rewards, the loyalty program powered by Perkville...
Gareth Joyce is looking to widen Wahoo’s appeal beyond hardcore cycling enthusiasts and into the wider world of fitness.
ClubReady shows how smarter use of data helps operators create better experiences — and stronger bottom lines.
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Mindbody helps operators transform software from a cost center into a growth engine, powering new revenue opportunities and smarter scaling.
From injury liability to data privacy concerns, an IP lawyer breaks down key legal issues involved in disseminating digital fitness content.
ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.
Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.
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