Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery
ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.
US Gym Visits Have Increased in 2025, HFA Tracker Finds
Fitness facility foot traffic is up 3.5% in the U.S. in the first half of 2025, according to data from the Health & Fitness Association.
NYC Fitness Studios Want You To Stop Using 3rd-Party Booking Apps — for 1 Month, at Least
Some of the Big Apple's top independent gyms and studios are throwing their support behind a new campaign: "Gym Loyalty Month."
Trump Revives Presidential Fitness Test, A Sign That MAHA Might Be Serious About Exercise
Whatever the merits of the controversial test, Trump’s decision to bring it back could mark a turning point for the American fitness industry.
Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
Numan Adds $60M for Expansion, Women’s Health Push
Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
MVP Effect: Certain Members Are Worth More to Gyms, Report Finds
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
New Bill Would Make It Easier for Franchisees To Sue Parent Brands
The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.
Xponential Fitness Offloads Rumble, CycleBar to Extraordinary Brands
Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.
