New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth
After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.
Bodybuilding Legend Jeremy Buendia Launches Strength Training Gym, Eyes National Growth
Buendia’s Stoik Gym features cutting-edge strength training equipment, recovery zones and communal gathering spaces.
CrossFit Embraces Hardcore Fitness in New Ad Campaign
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery
ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.
US Gym Visits Have Increased in 2025, HFA Tracker Finds
Fitness facility foot traffic is up 3.5% in the U.S. in the first half of 2025, according to data from the Health & Fitness Association.
NYC Fitness Studios Want You To Stop Using 3rd-Party Booking Apps — for 1 Month, at Least
Some of the Big Apple's top independent gyms and studios are throwing their support behind a new campaign: "Gym Loyalty Month."
Trump Revives Presidential Fitness Test, A Sign That MAHA Might Be Serious About Exercise
Whatever the merits of the controversial test, Trump’s decision to bring it back could mark a turning point for the American fitness industry.
Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
Numan Adds $60M for Expansion, Women’s Health Push
Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
