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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.
ATN breaks down Function Health's huge funding round and Hims & Hers' entry into blood testing, as well as the rise of in-person wellness events.
LaserAway CEO Scott Heckmann believes the rise of GLP-1s will make aesthetic services like Botox and laser hair removal more popular.
This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.
Carl Daikeler discusses his company's recent name change and gives his take on why quality fitness content matters more than ever in the AI era.
Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans to open luxury gyms in both Jersey City and Long Island City.
One of the top former executives at Dell, Kocher founded Humann with a bold mission: change the trajectory of cardiovascular health.
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
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