Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.
The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
John Meloun has left Xponential after an eight-year stint as chief financial officer. Robert Julian, a former Callaway Golf exec, will serve as interim CFO.
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
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