Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

India flag

India’s Fitness Market Projected To More Than Double by 2030

India’s fitness market is projected to more than double in size by 2030, with experts pointing to massive “untapped potential” in the country.

woman works out next to an Alo towel and Alo dumbbells

ATN Week in Review: Everyone Wants To Be a Wellness Company

This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.

Rick Caro speaks on stage

Rick Caro Remembered as Fitness Industry Pioneer, Mentor & Friend 

Rick Caro, one of the American fitness industry’s most important and widely respected figures, died unexpectedly Saturday at the age of 79.

a Chicken N Pickle paddle

ATN Week in Review: Is Pickleball Part of the Fitness Industry?

We break down recent funding raised by AI-powered sleep companies, and discuss whether pickleball is better thought of as fitness or entertainment.

people line up for a photo outside of The Yard Gym

The Yard Gym Bets on Strength & Style To Win the US Market

Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.

exterior of an LA Fitness gym

ATN Week in Review: For Gyms, the Click-to-Cancel Era Is Here

One of America’s biggest fitness brands made national news headlines this week. Unfortunately, it wasn’t for the right reasons.

interior of a Styles Studios Fitness location with treadmills, power racks

Styles Studios Fitness, an Illinois Favorite, Launches National Franchising Arm

Styles Studios Fitness, which offers multiple boutique-style classes under one roof, is eyeing franchise expansion across the United States. 

exterior of an LA Fitness gym

LA Fitness Parent Sued by FTC Over Cancellation Practices, Calls Allegations ‘Without Merit’

The Federal Trade Commission (FTC) has sued Fitness International LLC for allegedly making gym memberships too difficult to cancel. 

people gather on the expo floor at Strong New York

Strong New York Returns This Fall for NYC’s Biggest Fitness & Wellness Festival

Strong New York is returning to NYC this fall, staging its ninth annual event that blends workouts, wellness experiences and community.

building painted with a Rumble Boxing logo

New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth

After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.