Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
We break down recent funding raised by AI-powered sleep companies, and discuss whether pickleball is better thought of as fitness or entertainment.
Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.
One of America’s biggest fitness brands made national news headlines this week. Unfortunately, it wasn’t for the right reasons.
Styles Studios Fitness, which offers multiple boutique-style classes under one roof, is eyeing franchise expansion across the United States.
The Federal Trade Commission (FTC) has sued Fitness International LLC for allegedly making gym memberships too difficult to cancel.
Strong New York is returning to NYC this fall, staging its ninth annual event that blends workouts, wellness experiences and community.
After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.
Buendia’s Stoik Gym features cutting-edge strength training equipment, recovery zones and communal gathering spaces.
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.
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