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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
The Senate has effectively removed the PHIT Act from the tax bill moving through Congress, a major blow to the American fitness industry.
Lanman, the longtime Mindbody and ClassPass CEO, spoke about the future of AI in fitness and wellness during the recent ATN Innovation Summit.
At the inaugural ATN Innovation Summit, hundreds of executives, founders and innovators gathered in NYC to chart a new course for fitness of wellness.
Gameday has experienced staggering growth since it started franchising in 2023, opening over 300 locations and selling 1,000 licenses.
McKinsey & Company is calling attention to accelerating consolidation in fitness and wellness – and it what it means for the industry's future.
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
According to a research note from TD Cowen, Gen Z is expected to expand the market for low-price gyms in the years ahead.
Many of the most popular creatine gummies on Amazon contain shockingly low levels of the compound per serving, according to SuppCo.
Vinny Sansone founded The Edge Fitness Clubs in 1988, growing it into a 40+ location brand by emphasizing culture over corporate strategy.
Young men who watch masculinity influencers on social media tend to feel more optimistic but report worse mental health outcomes.
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