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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Matt McCollum shared what's next for Bodybar Pilates, one of the fitness industry's fastest-growing brands.
At the ATN Innovation Summit, functional medicine pioneer Dr. Frank Lipman shared his views on the fast-growing field of longevity science.
Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
From cold-plunge alternatives to brain-health wearables, the world of wellness and recovery has never been more dynamic.
Means, a White House adviser, and Geisler, a top fitness executive, say the timing is right to push for a bigger seat at the table in Washington.
Martocci, the co-founder of GroupMe, has big plans for SuppCo, a supplement tracker and optimizer that's already raised $5.5 million.
The controversial rule, which would've forced gyms to make it easier for people to cancel their memberships, will no longer go into effect.
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
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