Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
The brand formerly known as “Athletic Greens” has launched AG1 Next Gen, its first product reformulation since 2016.
Xpriential treadmills allow users to run virtual marathons, explore natural terrains and partake in video game-style challenges.
Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.
From the Pilates boom to wellness franchises and strength-focused studios, discover the key trends that shaped fitness and wellness in 2024.
Low-price gym chains are poised for continued growth, fueling a wave of consolidation that could see mid-tier gyms get swallowed up.
Becoming combines physical biomarkers with qualitative "soul markers" to help high-performers reset from the inside out.
New Workout Anytime CEO Jerry Pugh plans to double the 24/7gym brand's footprint over the next five years.
iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
California giant Bay Club is pursuing expansion in the Pacific Northwest with plans to enter nearby states in the Western U.S.
The founders and C-suite executives of CrossFit, Hyrox, Strong New York and The Athletic Clubs offer their takes on the power of community
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