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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Co-founded by sleep scentist Dr. Matt Walker, Somnee deploys EEG sensors and AI to guide the brain into a natural sleep state.
Strength training is surging in popularity, with equipment sales up 181% in a decade. Discover how top fitness brands are adapting to this powerful trend.
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
The Health & Fitness Association is arguing against proposals to subject dumbbells, kettlebells and resistance machines to high tariffs on steel.
Led by Dom Iacovone and backed by bodybuilding legend Chris Bumstead, Raw Nutrition has burst onto the scene as a top supplement brand.
Mindbody and ClassPass, two popular fitness and wellness platforms, will continue to operate as they do today.
Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox.
House of Heroes, an NYC boutique fitness collective created by the founders of Pedal House, is already drawing interest from some big names.
Co-founded by RXBar's Peter Rahal, David bars pack 28 grams of protein for only 150 calories, a ratio that's higher than most brands.
The futuristic Ammortal Chamber combines wellness modalities like red light, molecular hydrogen and more into one experience.
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