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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
The Pack, a new boutique fitness brand from Rumble Boxing's Noah Neiman and Andy Stenzler, is set to launch this summer in New York City.
Brees, who first got involved with Stretch Zone as a customer during his NFL days, speaks about his current partnership with the stretching brand.
A provision that would've allowed fitness purchases to qualify as tax-free healthcare expenses wasn't included in the Senate-passed version of President Trump's tax bill.
According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.
Ellie Rubenstein and Ross Iverson see a bright future for consumer heath and wellness brands, especially those that focus on everyday products.
Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.
Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.
Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
Fitness brand Barry’s is aiming to roughly double its number of U.S. studios following a recent investment from Princeton Equity Group.
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