David Lloyd Pilots Bone Health Screening for Members

Will bone health become the next clinical amenity premium gyms compete on? U.K. luxury fitness operator David Lloyd is testing the idea

David Lloyd, which operates around 100 health and fitness clubs across the U.K., is testing a new kind of amenity — the clinical kind — as the upscale operator pilots bone-screening days at select locations.

It’s part of a broader push by Power Plate to build a prevention-focused bone health system. The screening comes through Screen My Bones, a Power Plate partner that uses REMS — a radiation-free method that reads bone mineral density with sound waves — with results back in minutes. Power Plate has paired the scans with its own PrecisionWave whole-body vibration platforms and a sister strength system, bioDensity.

Alongside the scans, David Lloyd has written its own skeletal health training module — one that includes vibration training — and trained its fitness coaches on the equipment. Proponents say vibration work stimulates bone formation, though research on how much it moves bone density remains mixed.

Regardless, it’s another step in the gym-as-clinic model, where operators are increasingly adding diagnostics and preventive care into the membership experience. The move also taps a growing consumer desire for measurable health data, the same drive behind wearables, glucose monitors and biomarker tests.

Iain Murray, managing director of Power Plate U.K., said it’s about meeting people where they are – whether it’s at home, in gyms, hotels, offices or hospitals. He tied the moment to rising awareness around bone health and how it relates to factors such as menopause, healthy aging and even obesity drugs. 

“With an estimated 200 million people living with osteoporosis globally – most without knowing it – there is a huge opportunity to help make a positive impact by creating better pathways for early intervention and proactive solutions,” he said.

And it isn’t only happening inside the gym. OsteoStrong has turned bone health into a franchise model with osteogenic loading — brief, targeted sessions on specialized resistance devices it says take about 10 minutes a week.

“We continue to see growing interest from people who want proactive, non-invasive ways to support their long-term health,” said Kyle Zagrodzky, founder and CEO of OsteoStrong.