Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The categories for the Best of ClassPass 2022 Awards included Innovator (inaugural), Fitness Studio, Instructor, & Wellness Business.
Some of the biggest health and wellness trends for 2023 include gathering, travel, workplace, beauty, and cities.
The BRS @ IHRSA event will be part of the latter's event, while Boutique Fitness Solutions will partner with the IDEA Club and Studio Summit.
CorePower Strength X is currently available in NYC, LA, San Francisco, Denver, Dallas, Chicago, Twin Cities, Orange County, and San Diego.
ACSM Trends 2023 also include fitness for older adults, functional fitness, outdoor activities, HIIT, weight loss exercise, PT, & more.
The Apple Fitness+ 2023 new workouts and features include kickboxing, sleep meditations, Beyoncé Artist Spotlight, and more.
Over two thousand exhibitors and more than 115,000 attendees were present at the CES 2023 in Las Vegas, Nevada.
Athletech News speaks with Swerve CEO and Co-Founder Eric Posner about his experience founding and expanding the brand.
Dr. Stephen Liu speaks with ATN about his inspiration for founding Forme, the tech behind the products, & the company’s long-term goals.
Athletech News speaks with P.volve founder Rachel Katzman & lead trainer Maeve McEwen about the fertility treatment series launch.
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