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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.
Barry’s Los Angeles Chief Instructor Erick Wilson speaks with Athletech News about why the training approach is unique, his favorite apparel
Community Gyms Coalition's Fitness is Essential campaign will educate Americans about the positive impacts of physical and mental well-being.
Walla president and co-founder Laura Munkholm speaks with Athletech News a second time about her studio software company.
Nix Hydration Biosensor is a single-use patch with a 36-hour life. It sticks onto the surface of the skin with kinesiology tape.
The first and only FDA-cleared full-body EMS workout, Katalyst is best for anyone who loves a fitness challenge, but is short on time.
In our Apple Watch Ultra Review, we talk about pros like size, Action Button, better GPS, second speaker, & more, with cons also mentioned.
Wynn Living Well builds on traditional spa services offered in resorts, offering in-room workout videos, personalized training sessions, &...
Athletech News speaks with Marc Washington about his inspiration for founding Supergut, his advice for entrepreneurs, & future plans.
Athletech News speaks with fitness influencer & health & wellness trainer Sami Clarke & her FORM partner, Sami Bernstein.
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