Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

CES 2023

The Biggest Reveals Expected at CES 2023

Athletech News rounds up a preview of the biggest products and concepts at the 2023 CES taking place in Las Vegas, Nevada, on January 5-8.

Woman exercising with dumble

2023’s Biggest Wellness Trends, According to Mindbody

After surveying over 17,000 Americans in one of the industry's largest studies, Mindbody reveals the five wellness trends to watch in 2023.

Man using Forme mirror

Forme, a Smart Gym Startup, Files for IPO

Connected fitness startup Forme is working with German-based multinational full-service investment bank Berenberg on the IPO.

gift box and card

Athletech’s 25 Best Holiday Gifts for Fitness and Wellness Fanatics

Athletech News rounds up the top 25 best holiday fitness gifts of 2022 in this article after testing them out.

Quest Diagnostics building

Quest Diagnostics Launches Fitness-Focused Labs

Consumers can schedule the fitness tests online at questhealth.com and go to a Quest Diagnostics location to get the tests done.

Woman using red light therapy product

Athletech Round-Up: The Best Red Light Therapy Products for Self-Care

Here are Athletech News's best red light therapy products for self/skin-care in the best on-the-go, budget, and add-on segments.

dumbells in gym

Landlords Are Loving Gyms Again

With retail shopping stalling and work-from-home continuing, landlords are looking to gyms to make up for the loss.

People biking - ClassPass SoulCycle news

ClassPass and SoulCycle Announce Multi-Year Partnership

The presence of SoulCycle on ClassPass is expected to bring more riders to the platform because cycling is popular on the app.

Nutrition label

Nutrition Label Likely Getting a Change

The nutrition label on food packaging will be brought to the front when this Biden Administration-proposed change is implemented.

dryrobe CEO Gideon Bright looking at camera

CEO Corner: Gideon Bright, CEO and Founder of dryrobe

Athletech News speaks with dryrobe founder and CEO Gideon Bright about his founding journey and the brand’s expansion plans.