Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Fitness & Wellness instructors being photographed
Fitness

Best of ClassPass 2022 Award Winners Announced

The categories for the Best of ClassPass 2022 Awards included Innovator (inaugural), Fitness Studio, Instructor, & Wellness Business.

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Woman exercising at a scenic location
Wellness

Global Wellness Summit: The Future of Wellness 2023 Trends

Some of the biggest health and wellness trends for 2023 include gathering, travel, workplace, beauty, and cities.

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Fitness CEOs at the Summit by BFS 2022
Finance

Boutique Fitness Solutions Joining Forces with IDEA, IHRSA

The BRS @ IHRSA event will be part of the latter's event, while Boutique Fitness Solutions will partner with the IDEA Club and Studio Summit.

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People in CorePower Strength X class
Fitness

CorePower Yoga Launches CorePower Strength X, the Brand’s Most Challenging Workout to Date

CorePower Strength X is currently available in NYC, LA, San Francisco, Denver, Dallas, Chicago, Twin Cities, Orange County, and San Diego.

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Smiling older woman looking at her fitness wearable
Fitness

ACSM Trends 2023 Report: Body Weight Training, Strength Training, and Wearable Tech Leads

ACSM Trends 2023 also include fitness for older adults, functional fitness, outdoor activities, HIIT, weight loss exercise, PT, & more.

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Apple Fitness+ image
Tech

Apple Fitness+ Kicks Off 2023 With New Kickboxing Workout, Sleep Meditations, and More

The Apple Fitness+ 2023 new workouts and features include kickboxing, sleep meditations, Beyoncé Artist Spotlight, and more.

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CES and CTA branding being placed on the Las Vegas Convention Center for 2023 event
Tech

CES 2023 Roundup: Top 10 Launches

Over two thousand exhibitors and more than 115,000 attendees were present at the CES 2023 in Las Vegas, Nevada.

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Eric Posner smiling
Fitness

CEO Corner: Eric Posner, Co-Founder & CEO of Swerve, on Expansion Plans

Athletech News speaks with Swerve CEO and Co-Founder Eric Posner about his experience founding and expanding the brand.

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Dr. Stephen Liu smiling
Tech

CEO Corner: Dr. Stephen Liu, founder of Forme, on the Wearable Technology Company

Dr. Stephen Liu speaks with ATN about his inspiration for founding Forme, the tech behind the products, & the company’s long-term goals.

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Women doing P.volve fertility exercise
Wellness

P.volve’s ‘Moving During Fertility Treatment’: A Groundbreaking Exercise Program for Women Going Through Egg Stimulation and Retrieval

Athletech News speaks with P.volve founder Rachel Katzman & lead trainer Maeve McEwen about the fertility treatment series launch.

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