Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Man operating Apple Watch on his wrist

Apple is Reportedly Working on a Glucose Monitor for the Apple Watch

If Apple manages to bring a glucose monitor to its Watch in the next few years, it could revolutionize diabetes care.

A black woman doing yoga at a CorePower Yoga session

CorePower Yoga Announces DEI&B Initiative ‘Power Forward’

With Power Forward, CorePower Yoga's specific DEI&B strategies & goals for the next three years signify a dedication to meaningful change.

The Capitol

IHRSA Applauds the PHIT Act to Improve Americans’ Health & Fitness

The PHIT Act will ensure health & fitness products & services receive the same tax treatment as those necessary for maintaining health.

Woman's face, skin, hair, & nails

Move Over, Moisturizer: The Five Best Products for Skin Health

With anti-aging trends on the rise & consumers always desiring to look younger, Athletech News rounds up five best products for skin health.

An Outfit Training class

Outfit Training is Open to Franchisees

OutFit uses mobile training vans that are fully equipped with TRX's equipment, weather-mitigating designs, & energizing soundtracks.

FORM by Sami Clarke image

Product of the Week: FORM by Sami Clarke is Committed to Holistic Health and Efficiency

After learning about the founder's mission, I decided to review FORM by Sami Clarke, and here're the pros & cons I found & my overall verdict

Front cover of

Q&A with Greg Scheinman, Author of ‘The Midlife Male,’ A Guide to Living a More Fulfilled Life

ATN catches up with Greg Scheinman about his book, 'The Midlife Male,' & his tips for taking the first steps towards one’s ideal life

A Peoplehood 'Gather' session

SoulCycle Founders Julie Rice and Elizabeth Cutler on Their Next Venture: Peoplehood, A Workout for Your Relationships

SoulCycle founders Julie Rice & Elizabeth Cutler's new venture offers two options: Peoplehood, for individuals, and Couplehood, for couples.

Fhitting Room NYC flagship studio

Fhitting Room Announces Executive Changes

Fhitting Room now has COO Liz Benjamin as president, Chief Curriculum Officer & Trainer Ben Wegman as Training + Studio Experience director,

InsideTracker biomarkers app screenshots

Product of the Week: InsideTracker Plans Review 2023

My overall review for InsideTracker: it was one of the most enlightening health tools that I have ever used.