Trainer Talks: P.volve’s Antonietta Vicario on Functional Movement
P.volve's recently appointed chief training officer, Antonietta Vicario, speaks exclusively with Athletech News.
Studio Spotlight: Barry’s LIFT Foregoes the Sprints for Strength
Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.
Therabody Signs Emily Cole as First Female NIL Athlete
In addition to Emily Cole, Therabody has athletic partnerships with DeAndre Hopkins, James Harden, and Cristiano Ronaldo.
Q&A with Create & Cultivate 100 List 2023 Honoree, Sloane Stephens
Sloane Stephens speaks with Athletech News about Create & Cultivate and how she stays balanced and grounded despite her busy schedule.
Pressed x Barry’s Partnership Launches Post-Workout Recovery Products
The collaboration features two limited-edition offerings: the Pressed x Barry’s Recovery Smoothie and Recovery Shot.
California Fitness Alliance Signs the Equal Pay Pledge
The California Equal Pay Pledge signee employees over 170,000 people in more than 4,000 fitness locations across the state.
Crunch Announces Key Leadership Appointments
The key leadership appointments Crunch Fitness made are of Molly Long as Chief Exp. Officer, Chad Waetzig as CMO, Tim Welsh as CDO, & Pam...
Liteboxer Rebrands to Litesport
The Liteboxer VR fitness app, which launched just over a year ago, has more than 940,000 installs to date.
Will You Take the (Cold) Plunge?
Celebs like LeBron James & Kim Kardashian love to take the cold plunge. It involves immersing yourself in water under 40° F for 1 to 5 mins.
Kion Launches the Chocolate Crunch Protein Bar
The Kion Chocolate Crunch Protein Bar uses clean, whole-food ingredients that are easy to read and pronounce.
