Product of the Week: Litesport Will Add Some Fun to Your Workout
Litesport is a VR/AR workout that is perfect for those looking for an engaging way to begin working out or supplement their fitness routine.
Former NFL Player Tully Banta-Cain Launches the Beach Football League
The inaugural Beach Football League event will feature a star-studded lineup of former NFL players including Terrell Owens and Pacman Jones.
Fitscope, Bodycraft Partner To Bring On-Demand Content to Cardio Machines
The Fitscope app will come preinstalled on certain Bodycraft machines, giving users access to a variety of on-demand workouts.
Power Plate Unveils New REV Exercise Bike, Partnership With Life Time
In addition to its REV bike, Power Plate is bringing its vibration technology to Life Time clubs nationwide in a new pickleball sponsorship.
Lindsay Arnold’s The Movement Club Launches Pregnancy Workout Program
The program is designed to guide and empower women, with a full schedule of pregnancy-safe workouts specific to each week or trimester.
CEO Corner: Endel’s Oleg Stavitsky on the Power of Functional Sound
Endel is on a mission to become the "Spotify of functional audio," Oleg Stavitsky tells Athletech News in an exclusive interview
Pvolve Unveils New Branding, Lower Monthly Subscription Price
Pvolve is knocking $5 off its monthly subscription price and is dropping the period from its name in a rebranding effort.
Practice Better Raises $27 Million To Grow Business Management Software for Wellness Professionals
The Practice Better platform is designed to help health and wellness practitioners manage their business and provide better care to clients.
Parting Words From Laurie McCartney
Athletech News shares a conversation we were fortunate enough to have with Laurie McCartney just days before her tragic passing.
Trainer Talks: P.volve’s Antonietta Vicario on Functional Movement
P.volve's recently appointed chief training officer, Antonietta Vicario, speaks exclusively with Athletech News.
