Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Wellness brand Hyperice alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Claghorn started Sugared + Bronzed with just $500, growing it into the nation's largest sugaring hair removal and sunless tanning destination.
The Hyperice X Shoulder ranges from 35 degrees to 115 degrees Fahrenheit, providing users with on-demand contrast therapy.
Apple will stop selling some of its Watch models in light of a patent dispute, a development that could impact the tech giant’s fitness and wellness plans.
Created in 2013 by Katia Pryce, DanceBody now has a global streaming presence and physical studios in New York, Los Angeles and Miami.
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.
From new health data integrations to its first partnership with a gym chain, Apple is quickly becoming a major fitness and wellness player.
Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.
TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.
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