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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
“The Longevity Game with Tracy Anderson" will air weekly, featuring guests ranging from Olympic athletes to scientists.
Wellness brand Hyperice already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech.
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
Looking to start the new year off on the right foot? These are some of the best wellness products on the market in 2024.
The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.
Tesla has submitted a trademark application for a new piece of exercise equipment, a hammer inspired by its famous Cybertruck.
A Ro advisor, Dr. Rachel speaks about the confluence of mental and physical health in weight loss and misconceptions around GLP-1s.
Elastique activewear artfully lies at the intersection of apparel and lymphatic massage. But does it deliver on its purported benefits?
A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.
Gympass has integrated with Apple Fitness+, meaning more than two million employees will have now access to the fitness subscription service.
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