Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Samsung's new smart ring will monitor key health metrics such as heart rate, sleep patterns and respiratory rate.
Ouai, the haircare and lifestyle brand founded by Jen Atkin, has forged an exclusive two-year amenities partnership with Barry’s.
A smart earring developed by University of Washington researchers can detect changes related to stress, eating, exercise and even ovulation.
Therabody is suing Hyperice for defamation, libel and more, which comes after a series of patent infringement lawsuits between the rivals.
As Apple continues to invest in the wearables space, these rumored innovations could forever change health and wellness.
From athletes to desk job workers, Pliability aims to spread the benefits flexibility and mobility to anyone with a smartphone.
The skincare company founded by Jamie O'Banion is on a mission to create a clean, transparent products that deliver on their promises.
Nature, wellness and the rediscovery of play could be defining trends of 2024, according to data from the Mindbody Wellness Index.
Kira Stokes’ KSFit app is beautifully designed and infused with contagious energy, making it a solid choice for many fitness enthusiasts.
Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.
Sign Up to Our Newsletter
