Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.
Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.
Stacey Heald and former Oura exec Alexis McDowel join Pvolve, a rapidly expanding functional fitness brand.
Barry’s is expanding its Ride x Lift class format to its flagship location in West Hollywood while opening new domestic and global locations.
Smart rings made waves at CES 2024 as wearable health and fitness becomes more mainstream and high-tech. Can anyone challenge Oura?
Ginger Ressler co-founded Fabletics in 2013. Since then, the brand has become one of the biggest names in activewear.
Gainful creates personalized nutrition and supplement packages based on an online quiz, and offers access to registered dietitians.
Fabletics, the Kevin Hart and Kate Hudson-backed activewear brand, is celebrating one decade by launching redesigned pieces from its past.
Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning.
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