Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Could Smart Earrings Shake Up the Wearables Space? Researchers Think So

A smart earring developed by University of Washington researchers can detect changes related to stress, eating, exercise and even ovulation.

Therabody Sues Hyperice for Defamation in Latest Escalation

Therabody is suing Hyperice for defamation, libel and more, which comes after a series of patent infringement lawsuits between the rivals.

Apple Secures Hydration Patent, Smart Ring Rumors Heat Up

As Apple continues to invest in the wearables space, these rumored innovations could forever change health and wellness.

Product of the Week: Pliability Is a Robust App for Mobility & Flexibility

From athletes to desk job workers, Pliability aims to spread the benefits flexibility and mobility to anyone with a smartphone.

BeautyBio Founder on the Power of Science-Backed Skincare

The skincare company founded by Jamie O'Banion is on a mission to create a clean, transparent products that deliver on their promises.

Outdoor Activities Emerge as Key Wellness Trend

Nature, wellness and the rediscovery of play could be defining trends of 2024, according to data from the Mindbody Wellness Index.

Product of the Week: Kira Stokes’ KSFit App Offers Bang for Your Buck

Kira Stokes’ KSFit app is beautifully designed and infused with contagious energy, making it a solid choice for many fitness enthusiasts.

Hyrox Enters Canada Amid Rapid Global Expansion

Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.

Therabody gun for wellness

Therabody Adds C-Suite Execs in ‘Ambitious Growth’ Move

Therabody has hired Michael Giordano and Peter Noverr as it eyes a broader push into the consumer wellness and beauty markets.

Product of the Week: Peloton Tread+ Is Premium in Every Way

Peloton's high-end treadmill is absolutely packed with features, but is it worth its premium price tag?