Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Oura ring

Oura Expands Retail Footprint with Costco Partnership & Announces First Chief Medical Officer

Oura has officially partnered with Costco to expand its retail footprint and the brand has hired its first Chief Medical Officer.

Workout Studios ClassPass

ClassPass Announces Best of 2024: Top Studios, Instructors, Spas & Gyms Across the U.S.

ClassPass' annual list highlights the top studios, instructors, gyms and spas, as well as a new Hidden Gem category.

Reebok golf shoes

Reebok Returns to Golf with Footwear and Apparel Lineup

Reebok is launching the Reebok Golf for both seasoned professionals and amateurs to the sport on March 25.

Longevity Cities

These Ten Cities Are Best Positioned for Longevity

These 10 United States cities are best positioned for extreme health and longevity, and this is every reason why.

basketball on the ground

Out2Win Secures $1.3M Seed Round to Expand AI-Powered Athlete Marketing Platform

Out2Win has announced a seed funding round to drive athlete insights for brands, agencies and universities.

People working out in a Solidcore class.

Whoop & Solidcore Partner to Offer Wearable Insights for Reformer-Based Training

The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.

national sleep month

The Best Sleep Products for Optimizing Your Slumber

March marks National Sleep Month, an opportunity to prioritize rest and sleep optimization with the right products.

Kettlebell Peloton

Peloton Expands Strength Content with Launch of Kettlebell Training Classes

Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.

person walking on grass

StepBet & the Power of Gamification in Fitness

StepBet is a platform that blends personalized step goals with group competitions and financial incentives.

Aescape Massage

Aescape Secures $83M in Strategic Funding, Announces US Expansion With Equinox

The robotic AI-powered massage company has seen explosive growth through partnerships with major fitness and wellness brands.