Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
From recovery staples to high-performance tech gear, ATN rounds up the top fitness and wellness products on sale for Amazon Prime Day 2025.
From smart rings to energy drinks, ATN breaks down the best early Amazon Prime Day deals for fitness and wellness enthusiasts.
Apple is inviting users to channel their inner racecar driver with a new collection of high-intensity workouts inspired by its new F1 film.
Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.
At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.
How Cyclebar instructor Enrique Rodriguez is building a more inclusive indoor cycling experience and reframing boutique fitness.
C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.
Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.
Studies presented at ISMRM 2025 highlight how whole-body MRI and AI are identifying early structural changes in people without symptoms.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
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