Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
From matcha to nootropics to mushroom blends, these smart, functional products offer steady energy, sharper focus and fewer crashes.
The public beta of watchOS 26 introduces new features like Workout Buddy and a significantly redesigned Workout app.
Functional fitness brand, Pvolve, has expanded into Colorado, Georgia, Indiana and Virginia to bring its Jennifer Aniston-approved method.
The latest ACSM American Fitness Index ranks the 100 largest U.S. cities using 35 evidence-based health and environmental indicators.
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Kale Junkie’s Nicole Modic shares her no-fuss approach to healthy eating, from weekly prep tips to her favorite high-protein staples.
Stanley 1913 has unveiled the next chapter in its partnership with Leo Messi and the Messi brand: the Striker Blue collection.
Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.
Olympian Kerri Walsh Jennings launches inaugural charity beach volleyball tournament, Hampton Volley, pairing pros, lifeguards and locals.
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