Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.
The mission-aligned brands collaborate on a new product launch that channels consumer engagement into a measurable community benefit.
Can A Foldable Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test.
Taryn Toomey discusses how she transformed her personal healing practice into a global movement, The Class.
Oura's new features offer holistic metabolic data, with the potential to transform the wearables landscape with nutritional insights.
Nordic Strong will open a seasonal studio in Sag Harbor for the summer of 2025 and will launch a permanent location in NYC later this year.
CorePower The brand has launched “Live Your Power,” a nationwide campaign blending yoga, community, and mental health advocacy.
Looking for the best Mother's Day gifts for a health-focused mom? Here are the best ones to shop ahead of the big day in May.
The past ten years of the Apple Watch have marked the evolution of one of the world's most important wearables.
Mira’s new Hormone Innovators initiative aims to accelerate progress in women’s health by recognizing game-changing work.
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